Public Investment Fund
Client's Problem
Inadequate Market Insights :Venturing into diverse markets like Saudi Arabia, UAE, Turkey, and Morocco requires detailed understanding about local consumer preferences, competitors, and potential business areas.
Time-Intensive Manual Research :Traditional market research methods can be time-consuming and might not always provide the comprehensive view required for a seamless market entry.
Accurate Lead Identification: Lavazza needed to pinpoint potential leads for its business in the aforementioned countries to streamline its marketing efforts.
Streamlining Spatial Analysis for Better Results
Rich Data Sets Across Industries: xMap’s extensive datasets enabled Lavazza to view diverse industry trends and insights specific to their target countries.
Interactive Map Views: By visualizing data on maps, Lavazza could spatially understand market dynamics, leading to better decision-making.
Analytical Capabilities: Lavazza could segment and analyze the provided data to identify key market segments, thereby refining their market entry strategy.
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