Cumberland Farms is a convenience brand for American consumers, offering a unique combination of retail and fuelling services with over 550 locations in the U.S.A.

As the convenience store industry faces new challenges with digital transformation, evolving customer expectations, and competition from hyperlocal chains, it’s essential to assess performance metrics such as foot traffic and customer ratings to understand market dynamics.

This article provides insight into the performance of Cumberland Farms locations in the U.S.A., focusing on key metrics like foot traffic, customer ratings, and reviews, and explores how businesses in similar industries can utilize this data to grow.

Traffic Data of Cumberland Farms in the U.S.A.

Foot traffic remains one of the most crucial metrics for evaluating store performance, offering insights into customer engagement, location accessibility, and overall operational success. For Cumberland Farms, traffic data reveals how individual stores contribute to the brand's widespread presence across the U.S.A. Here’s a breakdown of the latest traffic data:

• Highly visited: 91 locations are categorized as highly visited, standing out as top-performing stores. These stores are strategically placed in areas with significant footfall, such as urban centers or major highways, ensuring a steady stream of customers.
• Above-average visitation: 389 locations maintain strong, above-average foot traffic, indicating solid performance and consistent customer demand. These stores likely benefit from proximity to suburban communities or other high-traffic zones.
• No traffic data: 76 locations currently lack traffic data, either due to data collection gaps or other factors. These sites could be targeted for further analysis to assess their true potential.

Highly Visited States with Cumberland Farms

Highly visited stores are often concentrated in metropolitan areas, particularly in Massachusetts, Connecticut, New Hampshire, and Florida where Cumberland Farms has a significant presence. These areas typically offer high population densities and frequent commuter activity.

Ratings of Cumberland Farms in the U.S.A.

Customer ratings provide a snapshot of how well a business meets consumer expectations across key areas like service quality, product offerings, and overall experience. For a chain like Cumberland Farms, ratings can help highlight locations that excel, as well as those that need improvement.

Here’s a breakdown of ratings data for Cumberland Farms locations:

• Top-rated locations (4.3 – 4.4 stars): 4 locations stand out with ratings above 4.3, indicating high customer satisfaction. These stores likely provide exceptional service, maintain a clean environment, and consistently deliver on quality.
• Above-average ratings (3.5 – 3.9 stars): 5 locations fall into this range, showing steady performance but with room for growth in certain areas such as inventory or customer service.
• Average or below-average ratings (3.0 – 3.4 stars): 4 locations received ratings in this category, reflecting the need for improvements in specific aspects of the customer experience.
• No rating data: A significant majority of locations (543) lack sufficient customer feedback, suggesting limited engagement on review platforms or the need to encourage customers to leave reviews.

Top-Rated States for Cumberland Farms in the U.S.A.

Analyzing customer ratings by state offers valuable insights into where Cumberland Farms excels in delivering a superior shopping experience. While the majority of locations lack sufficient rating data, Massachusetts, Connecticut, New Hampshire, and Florida stand out for housing top-rated stores (4 stars and above) with consistent customer satisfaction.

Price Data of Cumberland Farms in the U.S.A.

Pricing plays a critical role in customer loyalty and market competitiveness, especially in convenience retail chains like Cumberland Farms. Known for offering affordable prices, Cumberland Farms attracts a diverse customer base seeking value for money. Overall, 528  Cumberland Farms locations have low pricing.

States with the Most Low-Pricing Locations

Below is a table summarizing the states with the most Cumberland Farms locations offering low pricing:

Reviews of Cumberland Farms in the U.S.A.

Customer reviews provide valuable qualitative data that complements ratings. They highlight specific strengths and weaknesses, offering actionable insights for improvement.

There are no Cumberland Farms with 1,000 reviews (or more). The highest volume of reviews is 130. For more details on the reviews of all Cumberland Farms in the United States, sign up for xMap Studio.

The Future of Performance Analysis

Cumberland Farms and other convenience store chains stand to benefit immensely from leveraging advanced technologies like generative AI and geospatial analysis. By prioritizing data-driven decision-making, these businesses can maintain competitiveness, ensure customer satisfaction, and drive sustainable growth in an increasingly dynamic industry.

Conclusion

In conclusion, the performance data from Cumberland Farms highlights the critical role of location, service offerings, and customer experience in determining the success of convenience stores. Businesses that adopt cutting-edge analytical tools and prioritize customer feedback will remain well-positioned to thrive in the ever-evolving convenience store landscape.

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