In 2024, competition is fierce, and businesses seek ways to gain a competitive advantage that influences market share and profit. Choosing the right location is critical for the success of any gas station business, especially in a highly competitive market like New York.

In a city like New York, known for its dense population, location can make or break your business. The location alone offers unique challenges and opportunities for gas station owners. However, the city’s landscape's complexity makes traditional site assessment methods inadequate. With 60% of businesses failing due to poor site selection, the need for a more sophisticated approach is clear.

This is where generative AI solutions like Polygon AI, backed by our comprehensive USA gas station dataset, become indispensable. Our dataset is tailored to answer site suitability questions, offering insights beyond surface-level analysis.

In this article we’ll explore how our data and generative AI technology can help gas station businesses in New York and across the USA make informed decisions, ensuring long-term success.

Demographic Data: Understanding the Local Market

The first step in evaluating site suitability is understanding the demographics of the area. For gas station businesses, it’s crucial to know who lives, works, and commutes in the vicinity. It’s also important to understand the gender and age distribution of the population.

Demographics directly influence the demand for your services, and our USA dataset provides detailed demographic insights to guide your decision-making process. Generative AI can be used to improve the quality of demographic research instead of relying on traditional site assessment methods. Using the USA dataset, our generative AI—Polygon AI can answer site assessment questions like:

• What is the age distribution within 5 km of this area? Understanding the age demographics helps in tailoring services, such as offering additional amenities like convenience stores targeting specific age groups.
• What is the average pricing of gas stations in this area? Income levels can affect pricing in different areas. Understanding the average price offered by gas stations in a particular area can provide insight into the income level of individuals in the area. Higher-income areas might demand premium services, while lower-income areas might focus more on affordability.
• How many people commute through this area daily? Traffic data is a significant factor in gas station site selection. Knowing the volume of foot traffic of gas station businesses in your target area can help predict the volume of business.

Our USA data answers these questions, ensuring that your gas station is positioned in an area where it can thrive. For example, if the data shows high foot traffic with average income level, you might consider offering loyalty programs or discounted rates during peak hours to attract this customer base.

Rating Score of Gas Stations: Analysing Competitive Strengths

Understanding the competitive landscape is another critical factor in site selection. Polygon AI, combined with our extensive USA gas station dataset, provides data on the rating scores of several gas stations in New York (and other states in the USA).

This assessment includes customer satisfaction ratings, service offerings, and overall market presence. You can ask our generative AI model questions like:

• How do nearby gas stations rank in terms of customer satisfaction?
• What is the rating score of gas stations within 1km of this area?
• Is there an underserved market segment that a new gas station could target in this area?

Traffic Data: Analyzing Customer Flow and Peak Times

Understanding traffic patterns is essential for optimising operations and ensuring that your gas station is well-positioned to capture peak customer flow. Here are some questions you can ask to assess site the traffic within a particular site:

• What are the peak traffic hours in the area?
• How does weekend traffic compare to weekday traffic?
• What time of the day has the highest traffic within 1 km of this area?

By analysing these traffic patterns, you can tailor your services to match customer demand, ensuring that your gas station is always prepared to meet the needs of its customers.

Case Study: Analysing Site Suitability Around New York Transit Museum Using Polygon AI

Using Polygon AI and our USA gas station dataset, here are key insights derived from assessing this property—the New York Transit Museum.

• How many gas stations are within I km of this area?

Polygon AI:

There is 1 gas station within 1 km of this area.

• What is the age distribution within 5 km of this area?

Polygon AI:

Mean Age of Males: 34.64 years

Mean Age of Females: 37.53 years

Mean Age of the Total Population: 36.18 years

• What is the average pricing of gas stations in this area?

Polygon AI:

According to our data, the average pricing of gas stations in this area is Moderately expensive, with 8 gas stations falling under this category within a 5km radius.

Please note that this information is based on a 5km radius around the polygon location, which is New York, USA.

• What is the traffic label data for this area?

Polygon AI:

• Bus Traffic Distribution: Above average visitation (59%) and average visitation (12%)
• Bus Average Traffic Score: 29.53
• Railway Average Traffic Score: 44.42
• Grocery Average Traffic Score: 40.28
• Gas Stations Average Traffic Score: 53.29
• Restaurant Average Traffic Score: 43.27
• Schools Average Traffic Score: 35.02
• Banks Average Traffic Score: 34.52
• How do nearby gas stations rank in terms of customer satisfaction?

Polygon AI:

According to our data, the nearby gas stations have an average rating of 3.4 out of 5 stars. This is based on 540 reviews from customers.

Traffic Score

The traffic score of the gas stations in the area is 53.29, indicating that they are moderately busy.

Nearest POI

The nearest POI to the gas stations is Mobil, which is 856.39 meters away.

• What is the rating score of gas stations within 1km of this area?

Polygon AI:

According to our data, the average rating score of gas stations within 1km of this area is 3.4.

Conclusion

Polygon AI gets its information from our USA Gas Station Dataset which you can purchase here to make data-driven decisions and analysis.

In the highly competitive gas station industry, making data-driven decisions about site selection is crucial for long-term success. Polygon AI, supported by our comprehensive USA gas station dataset, provides the tools and insights to evaluate site suitability effectively.

Transform Your Site Selection Process With Our USA Gas Station Dataset

Are you ready to make data-driven decisions and choose the best locations for your gas station business? Contact us today to learn more about our dataset and how we can support your growth in the competitive gas station market.

For more information contact sales@xmap.ai