The population of EM ExtraMile Convenience Stores

The U.S.A. convenience store industry is evolving rapidly, driven by shifting consumer behaviors, urban expansion, and advances in location intelligence. EM ExtraMile, the Chevron-affiliated convenience store chain, has positioned itself as a key player in fuel-based retail by offering quick service, grab-and-go meals, and essential groceries.

In this article, we analyze how EM ExtraMile stores perform across the U.S.A., using traffic volume, customer ratings, and reviews to provide insights into successful site selection strategies. Whether you’re in the convenience store, fuel retail, or supermarket industry understanding these factors can help improve site performance, enhance customer experience, and optimize market growth.

Traffic Data of EM ExtraMile Stores inthe U.S.A.

Understanding traffic volume is essential for evaluating EM ExtraMile’s performance. High-traffic locations drive more sales, while underperforming stores may indicate poor site selection, competition, or lack of accessibility. Based on xMap U.S.A. supermarket dataset, ExtraMile stores fall into four key categories.

Highly Visited Locations: Prime Revenue Drivers

Only 3 EM ExtraMile stores fall into the highly visited category, meaning they experience the strongest customer demand. These locations are situated in California and Idaho. Their success highlights the importance of strategic site selection, ensuring accessibility and visibility in areas with consistent foot and vehicle traffic.

Above-Average Visitation: Strong and Steady Foot Traffic

A total of 312 ExtraMile stores receive above-average visitation, indicating they maintain a steady flow of customers throughout the day. These locations benefit from good accessibility, high commuter traffic, and proximity to residential or commercial areas. While not the highest-performing, they play a crucial role in sustaining brand presence and revenue stability.

Average Visitation: Potential for Growth

With 58 stores classified as average in visitation, these locations may require localized strategies to boost performance. Factors like competition, limited accessibility, or lack of marketing efforts could be contributing to lower foot traffic. By analyzing customer behavior, optimizing promotions, and enhancing store convenience, ExtraMile can help these locations grow into higher-performing stores.

687 locations lack recorded traffic data, making performance assessment difficult. Without clear insights, identifying underperforming stores and optimizing site selection becomes challenging.

Ratings of EM ExtraMile Stores in the U.S.A.

Customer ratings provide valuable insights into service quality, product variety, and overall customer satisfaction. Analyzing the ratings of EM ExtraMile convenience stores across the U.S. reveals clear patterns in customer experiences. Below, we categorize stores into four groups based on their ratings:

• Top Ratings (5.0) – Stores that have received perfect scores from customers, indicating exceptional service, cleanliness, and product availability. 80 stores received a perfect 5.0 rating, indicating excellent customer satisfaction and well-managed operations.
• High Ratings (4.0–4.9) – Stores with strong customer satisfaction, showing consistent quality but with minor areas for improvement. 77 stores fall within the 4.0–4.9 range, meaning most customers are happy, but occasional complaints exist.
• Average Ratings (3.0–3.9) – Locations with mixed feedback, often reflecting inconsistent service, occasional stock issues, or moderate customer experience. 138 stores have ratings between 3.0 and 3.9, showing inconsistencies in service and customer experience.
• Below Average Ratings (1.0–2.9) – Stores that struggle with service quality, inventory shortages, or poor management, leading to negative reviews. 164 stores are rated below 3.0, suggesting serious issues that could drive customers away.

Rating Breakdown of EM ExtraMile Stores

For detailed insight into the ratings and reviews of EM ExtraMile Stores in the U.S.A., check out our U.S.A. supermarket dataset.

Customer Review Data of EM ExtraMile Stores

Beyond numerical ratings, customer reviews highlight key issues and strengths that affect store performance. Here’s a breakdown of the review volume:

There are no EM ExtraMile Stores with 1,000 reviews or more. The highest volume of reviews received by an EM ExtraMile Store is 306 and is located in Caifornia. The review volume is low compared to other supermarket brand.

How Can Location Data Improve EM ExtraMile’s Performance?

To maintain a competitive edge, ExtraMile and other convenience store brands can use geospatial data and AI-driven site selection strategies to optimize operations:

• Traffic flow analysis: Identifying high-demand areas based on vehicle and foot traffic density helps pinpoint optimal store locations.
• Competitor analysis: Understanding nearby convenience stores, gas stations, and supermarkets can reveal areas of market saturation or untapped opportunities.
• Real-time demand forecasting: AI-powered models can predict consumer needs based on local demographics, commuting patterns, and seasonal trends.

Conclusion

With generative AI and geospatial intelligence, convenience stores can reduce risk, maximize sales, and stay ahead of shifting market demands. The future of retail expansion lies in data-driven decision-making, and businesses that embrace these insights will lead the industry in 2025 and beyond.

Contact xMap to learn how our datasets across countries and industries and our geospatial data platform can make decision-making easier and data-driven.