Speedway, a well-known name primarily associated with gas stations, has diversified its offerings to include supermarkets that cater to customers' grocery needs across the United States. With its broad reach, Speedway supermarkets serve as vital brand for local communities, blending convenience with essential services. But how are these supermarkets performing in the competitive retail industry?

This article provides insight into key performance indicators such as foot traffic, customer satisfaction ratings, and pricing competitiveness. By analyzing traffic patterns, customer ratings, reviews, and pricing data, we gain valuable insights into Speedway’s current standing and areas of opportunity.

Traffic Data of Speedway Stores in the USA

Understanding customer traffic is essential for assessing the performance of Speedway supermarkets across the U.S. Foot traffic not only reflects the popularity of a location but also helps identify operational strengths and areas for improvement. Here’s how Speedway stores perform based on their visitation data:

• Highly Visited Locations (189 locations): These stores represent Speedway’s top-performing supermarkets, attracting substantial foot traffic daily. Often located in high-density areas or near major transit routes, they serve as crucial touch points for frequent shoppers.
• Above-Average Visitation (2,787 locations): The majority of Speedway supermarkets enjoy steady traffic, reflecting a loyal customer base and consistent patronage. These stores are typically located in suburban or semi-urban areas, offering convenience and reliability to nearby residents.
• Average Visitation (14 locations): A small number of Speedway supermarkets see moderate footfall, indicating potential for growth through targeted marketing campaigns or localized promotions.
• No Traffic Data Recorded (137 locations): A significant number of stores lack recorded traffic data, creating a gap in performance insights. Implementing advanced traffic monitoring solutions in these locations could help Speedway better understand customer behavior and optimize their operations.

This traffic data highlights Speedway’s strength in maintaining a broad base of stores with above-average or high traffic. However, addressing locations with average or missing traffic data can unlock new growth opportunities, ensuring all stores contribute to the brand's overall success.

Ratings of Speedway Stores in the USA

Customer ratings provide valuable insights into how Speedway supermarkets are performing in terms of service quality, product offerings, and overall customer satisfaction. The distribution of ratings reveals strengths and areas for improvement, helping to identify trends across locations.

Highly Rated Locations (4.2–5.0):

A total of 140 locations fall into this range, showcasing strong customer satisfaction and consistently positive experiences. Among these, 17 locations achieved a perfect 5.0 rating, representing the highest level of approval. Another significant cluster includes 34 locations rated 4.2, indicating reliable service and product availability. These locations highlight Speedway's ability to meet and exceed customer expectations in various regions.

Well-Rated Locations (3.5–4.1):

The majority of Speedway supermarkets, 207 locations, are in this category, reflecting good but not outstanding customer experiences. For instance, 33 locations rated 4.1 demonstrate reliable performance with room for growth.

Moderately Rated Locations (3.0–3.4):

A significant portion of Speedway supermarkets, 152 locations, falls within this range, indicating mixed customer experiences. Locations rated 3.3 and 3.0 make up the bulk of this group, with 39 and 32 locations, respectively. These ratings suggest variability in service or stock availability that may be frustrating for customers. Addressing these inconsistencies could help elevate these stores into the well-rated category.

Lower Rated Locations (2.0–2.9):

With 162 locations in this range, Speedway faces notable challenges in maintaining customer satisfaction. Among these, 24 locations rated 2.8 point to recurring issues, such as slow service or limited product variety.

Underperforming Locations (1.0–1.9):

A smaller subset of 25 locations falls into this category, reflecting substantial dissatisfaction. Ratings as low as 1.0 indicate severe problems, such as poor management or insufficient inventory. These stores require urgent intervention to address customer concerns and rebuild trust within their communities.

For more insight into the precise ratings and reviews of Speedway stores and other supermarket brands in the USA, check out our USA supermarket dataset and our visualization platform.

Reviews of Speedway Stores in the USA

Analyzing customer reviews provides deeper insights into the strengths and weaknesses of Speedway supermarkets. From our data catalog, there’s just one Speedway store with more than 5,000 reviews. It is located in Indiana and has a 4-star rating. This is impressive in terms of review volume and customer engagement compared to store brands like Alon which doesn’t get up to 1,000 reviews.

Speedway stores with more than 1,000 reviews are mostly found in Indiana, Ohio, and Illinois and have above-average visitation except for the store in Ohio which is highly visited. For more details on the reviews of all Speedway stores, sign up to xMap Studio to gather precise data.

Pricing Data of Speedway Stores in the USA

Pricing is a critical factor influencing customer choice in the supermarket industry. Speedway’s pricing strategy plays a significant role in attracting budget-conscious shoppers and retaining loyalty. Here’s a breakdown of Speedway pricing:

• Moderate Pricing (2,386 locations): The majority of Speedway supermarkets fall under the moderate pricing category, which indicates that these stores strike a balance between affordability and product quality. This pricing strategy likely appeals to the middle-market demographic—shoppers who are looking for value but are not necessarily seeking the lowest prices available.
• Low Pricing (84 locations): A smaller group of Speedway locations are classified as having low pricing, suggesting that these stores aim to attract budget-conscious customers. These locations may offer more competitive prices compared to their peers, potentially making them the go-to choice for customers seeking to maximize their purchasing power.
• Stores with No Recorded Price Data (657 locations): A significant number of Speedway supermarket locations do not have recorded pricing data from our data catalog, which may indicate either an inconsistent pricing model or a lack of transparent data collection on pricing at these stores.

Conclusion

Speedway supermarkets hold a unique position in the U.S. retail industry, blending convenience with essential grocery services. By analyzing traffic patterns, customer ratings, reviews, and pricing strategies, we see both strong performance in certain areas and opportunities for improvement in others.

Harnessing the power of geospatial data and generative AI, Speedway and other supermarket brands can improve their operations, enhance customer satisfaction, and solidify its place in the competitive supermarket industry. As consumer needs evolve, Speedway’s commitment to innovation and adaptability will determine its success in the years to come.

Ready to leverage the USA supermarket dataset and AI to make data-driven decisions or site evaluations? Contact xMap to discover how our datasets across countries and industries and our data solutions for market targeting can streamline your decision-making process and empower your expansion strategy. For more information contact sales@xmap.ai