Casey’s General Store is a popular convenience store chain, known for its unique combination of fuel stations, prepared foods, and convenience retail items. With over 2,600 locations across the United States, Casey’s continues to serve as a staple in small towns and suburban communities, especially in the Midwest. However, determining optimal locations for new Casey’s stores—or evaluating existing locations—requires robust insights into demographic trends, traffic patterns, and regional preferences. This is where our USA supermarket dataset and Polygon AI make a difference, empowering businesses to leverage data for informed decision-making.

In this article, we’ll dive into Casey’s geographical footprint, foot traffic, and consumer ratings. For companies and real estate developers interested in site selection and expansion, these insights can reveal significant competitive advantages.

The Population of Casey's Convenience Stores in the USA

From our dataset, we’ve identified over 1,800 Casey's stores, making it one of the largest convenience store chains in the Midwest and Great Plains regions. Unlike chains that focus on urban centers, Casey’s has a distinct model of targeting rural towns and suburban areas, often becoming a primary fuel and convenience option in small communities.

Polygon AI’s generative AI capabilities enable businesses to analyze locations and gather insights for strategic site evaluation and selection by asking questions like the ones below.

• How many supermarkets are within a 1 km radius of this area?
• What’s the population density within 5 km of this area?

Distribution of Casey's Stores in the USA States

Casey’s distribution strategy focuses on the Midwest, with significant store clusters in Illinois, Iowa, and Missouri. This regional presence reflects the chain’s brand alignment with smaller communities and its emphasis on convenience for underserved areas.

• Highly Populated Areas: Illinois stands out with 534 Casey's stores, making it the core of Casey's market presence. Iowa follows closely with 346 stores, and Missouri has 198 locations. These three states represent Casey’s biggest markets, highlighting their importance in the brand’s regional focus in the Midwest.
• Mid-Populated Areas: Indiana, Kansas, and Nebraska each have between 100-150 Casey's locations, showing a moderate presence. States like Wisconsin, Tennessee, and Oklahoma fall in the range of 40-50 stores. These states reflect a steady presence for Casey’s without being overly concentrated.
• Low-Populated Areas: States outside of the Midwest have significantly fewer Casey's locations. Michigan, New Jersey, California, and several Southeastern states each host only 1-3 stores. States like Minnesota and Montana have around 12-14 stores each, while others such as Arkansas and Kentucky have fewer than 40 stores. This limited distribution suggests Casey's focus remains largely within the Midwest, making these areas less saturated and possibly open for expansion.
• Comparison with Other Convenience Store Chains: Unlike Casey’s, which is concentrated in around 12 Midwest states, chains like Trader Joe's are more widespread, with stores in 43 states. This difference reflects Casey's unique approach to regional focus, compared to other convenience stores with national footprints. This targeted Midwest approach suggests different growth strategies that other businesses could consider based on their specific market needs.

Ratings of Casey's Stores in the USA

Ratings and customer feedback are essential indicators of a location’s performance and customer satisfaction levels. Casey’s stores, particularly in small towns, often receive ratings based on factors like store cleanliness, fuel prices, and food quality, especially for their popular pizza offerings.

There are 12 5-star rated Casey’s Store locations in the USA and they are located in Indiana, Oklahoma, Iowa, Kansas, Mississippi, Nebraska, Tennessee, Illinois, and Missouri.

With Polygon AI convenience store businesses can shorten research time and analyze the rating trends in a selected area by drawing a polygon on an area of interest and asking Polygon AI questions like:

• What is the average rating of supermarkets within a 5 km radius of this property?
• Which areas are underserved in terms of high-quality supermarket services?

Traffic Data of Casey's Stores in the USA

Traffic flow around convenience stores directly impacts profitability, influencing customer accessibility and visibility. High-traffic locations can significantly boost revenue but may also present operational challenges, such as parking limitations or traffic congestion. Understanding traffic flow is useful for site selection and evaluation.

• Above Average Traffic: 1,244 Casey’s stores across the U.S. see above-average customer foot traffic, indicating these locations are strong performers and attract a steady stream of customers regularly.
• High Traffic: 439 Casey’s locations are tagged as high-traffic stores, with the majority located in highly populated Midwest states such as Illinois and Iowa. These high-traffic sites reflect Casey’s strong presence and brand loyalty in core states, where demand for convenience items remains consistently high.
• Average Traffic: Only 10 Casey’s store locations have average traffic, underscoring the overall success of Casey’s in securing high-traffic sites across its footprint.

This distribution demonstrates that Casey’s stores maintain solid customer engagement, particularly in Midwest areas where they are well-established, supporting both brand recognition and customer loyalty in key regions.

Services Provided by Other Convenience Store Establishments in the USA

Casey’s stores offer a unique range of services, including fuel, grab-and-go food items, groceries, and prepared foods like pizza. However, competitor convenience stores such as 7-Eleven, Circle K, and Kwik Trip offer variations in their services, each catering to a slightly different customer base. By comparing Casey’s services with these other establishments, companies can gain insights into market gaps or differentiation points.

Price Range of Casey's Stores in the USA

Pricing is a key factor in customer retention and brand loyalty, particularly in convenience stores where competition is high, and customers have several options to choose from. Casey’s stores maintain a competitive pricing model, balancing fuel costs with affordable convenience items and value-focused food offerings. More than 90% of Casey’s stores are moderately priced.

Understanding how Casey’s pricing compares with other chains can inform pricing strategies for both Casey’s and its competitors.

Polygon AI’s Role in Review Analysis

Polygon AI helps Casey's and other stores understand what customers are saying in their reviews. By looking at lots of reviews, demographic patterns, and traffic data, it finds patterns and shows which locations are idle for expansion or new market entry.

Conclusion: AI-Driven Evaluation for Convenience Stores

Casey’s General Store offers a distinctive model in the convenience store sector, with a strategic focus on rural and suburban locations that are central to its success. For businesses aiming to enter or expand in the convenience store industry, a clear understanding of Casey’s site strategy, traffic data, pricing, and service offerings can reveal substantial opportunities.

At xMap, our USA supermarket dataset combined with Polygon AI provides unparalleled tools for exploring these dynamics. These insights empower businesses to make location decisions that reduce risks, optimize revenue, and ensure long-term success.

Ready to utilize location data and AI for smart sit selection? Contact xMap to learn more about how our USA supermarket dataset and Polygon AI can streamline your decision-making process and empower your expansion strategy. For more information contact sales@xmap.ai