The Speedway brand is a major player in the United States gas station and convenience store industry. Known for its vast network and additional services, Speedway has become a household name for drivers across the nation.

When most people think of Speedway, the brand's vast network of gas stations often comes to mind. However, Speedway has also expanded into the supermarket segment, integrating grocery services into select locations.

This article explores the presence of Speedway supermarket chains, their distribution, services offered, and the market trends shaping their operations.

How Many Speedway Convenience Stores Are in the USA?

Speedway has long been a trusted name in convenience retail, providing essential goods alongside fuel. Recognizing changing consumer demands, the company has ventured into the supermarket industry, blending its expertise in convenience with the needs of modern shoppers. These hybrid locations provide a mix of traditional grocery products with Speedway's hallmark of accessibility and efficiency.

From our supermarket dataset, Speedway operates more than 3,100 supermarket-inclusive locations across the United States. These stores serve as a natural extension of Speedway’s brand, offering expanded grocery options for customers seeking a one-stop shopping experience.

Distribution of Speedway Across USA States

Speedway supermarkets are most prominent in the Midwest and Eastern United States, with Ohio leading as the state with the highest concentration of stores. The regional focus reflects Speedway's roots and strategic targeting of densely populated areas where convenience-based shopping thrives. Below is a detailed breakdown of Speedway supermarket distribution:

High-Concentration Regions: Key Markets

• Ohio (479 supermarkets): As the state with the largest Speedway presence, Ohio exemplifies the company's stronghold in the Midwest. These supermarkets dominate suburban and urban centers, making them a cornerstone of the local grocery industry.
• Michigan (310 supermarkets): Speedway enjoys widespread popularity in Michigan, offering an accessible grocery option across metropolitan and smaller communities.
• Indiana (304 supermarkets): Another Midwest stronghold, Indiana's Speedway locations are vital for the company's regional network.
• New York (281 supermarkets): New York represents Speedway’s significant foray into the Northeast market, targeting urban centers and suburban neighborhoods.
• North Carolina (267 supermarkets): The Southeast sees substantial representation, with North Carolina being a key state for Speedway supermarkets.

Moderate-Concentration Regions (100–249 Stores)

These states showcase Speedway's commitment to strengthening its position in growing markets across the Midwest, Southeast, and Southwest.

States in the USA with moderate concentration include California (162), Florida (152), Kentucky (151), Illinois (123), New Mexico (113), and Pennsylvania (104). While not as dense as the top tier, these regions play a vital role in Speedway's regional strategies, offering consistent performance and opportunities for optimization.

Emerging Regions (50–99 Stores)

Speedway is carving a niche in these states, focusing on smaller markets with high growth potential. Emerging regions include states like Arizona (95), Massachusetts (90), Wisconsin (71), Tennessee (56), New Jersey (51), West Virginia (44), Virginia (42), and Minnesota (41). These states highlight Speedway’s expansion into regions where competition might be lower, and the need for convenience-based shopping is growing.

Low-Concentration Regions (10–49 Stores)

These states mark Speedway’s exploratory ventures or gradual entry into new territories. They include South Carolina, Texas, Utah, Washington, Rhode Island, Colorado, Georgia, and New Hampshire. Speedway is establishing a presence in these states, focusing on adapting to local needs and testing new market strategies.

Minimal Presence Regions (<10 Stores)

These areas represent untapped potential for Speedway, with current operations being limited. It include regions like Alabama, Nevada, Alaska, Delaware, Arkansas, Missouri, Kansas, Connecticut, Iowa, South Dakota, and Wyoming. These states offer significant growth opportunities, particularly in underserved or niche markets where Speedway could differentiate itself.

For the detailed count of Speedway stores in the low concentration and minimal presence regions, including traffic patterns and rating insights for all supermarket brands in the USA, our USA Supermarket dataset is a comprehensive resource for informed decision-making.

Additional Services Offered by Speedway Store Chains

Speedway stores aim to provide convenience and flexibility to meet diverse customer needs. Using insights from our USA supermarket dataset, here’s a breakdown of the services offered at Speedway locations, showcasing their commitment to serving various shopping preferences.

• In-Store Shopping (77 locations): The most widely available service, Speedway emphasizes traditional shopping for customers who prefer visiting the store to browse and purchase items in person.
• In-Store Shopping + Delivery (75 locations): Combining the ease of online ordering with in-store shopping, these locations cater to customers seeking the convenience of having their groceries delivered.
• Dine-In Services (6 locations): A handful of Speedway stores provide dine-in options, with some also offering takeaway and delivery for added flexibility.
• Specialized Services (1 location each): Select Speedway locations feature unique offerings such as kerbside pickup, in-store pickup, drive-through, or delivery-only options, catering to niche customer needs.

These services demonstrate Speedway’s commitment to providing flexible shopping solutions while staying aligned with evolving consumer preferences. The brand’s integration of traditional and modern conveniences ensures a seamless experience for a broad customer base.

Challenges Facing Speedway Supermarkets

Despite their growing popularity, Speedway supermarkets face several challenges:

• Competition from Established Chains: Walmart, Kroger, and regional grocery stores dominate much of the market.
• Supply Chain Management: Ensuring consistent inventory levels across multiple regions is a constant logistical effort.
• Customer Awareness: Many consumers still associate Speedway primarily with gas stations, limiting immediate recognition of their supermarket offerings.

Opportunities for Growth

• Rural Expansion: By targeting underserved areas using generative AI tools like Polygon AI, Speedway can fill grocery gaps in smaller communities.
• Technology Integration: Leveraging advanced platforms like xMap studio for analyzing data of all store locations can help with gathering data-driven insights for expansion and improvement.
• Enhanced Loyalty Programs: Tying in Speedy Rewards with grocery promotions to drive repeat purchases.

Conclusion

Speedway supermarkets represent a natural evolution for a brand rooted in convenience. With a robust network, strong customer loyalty, and a growing footprint, these locations are well-positioned to compete in the highly competitive supermarket space. By adapting to consumer demands and leveraging technology, Speedway is poised to redefine how Americans approach everyday grocery shopping.

For businesses and urban planners, Speedway’s success story shows the value of data-driven site selection and consumer-focused innovation in the retail industry. As Speedway continues to expand its supermarket presence, it serves as a case study in how traditional convenience brands can diversify and thrive in new markets.

Contact xMap to learn more about our datasets across countries and industries and how our generative AI &  data tools can simplify decision-making for your business or project. For more information contact sales@xmap.ai

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