Restaurants in Morocco - What's in the market?

What's in Morocco that makes F&B and FMCG companies suddenly asking for market research about it?

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Lately we've been receiving multiple requests about Morocco, here is an overview:

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* + 73,307 Restaurant and cafe in the market

* Casablanca top the scene with the highest concentration of 15,281 establishment

* Rabat the capital has less than 10K lower than Casablanca and Marakesh

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"This is identical to Turkey"

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The capital had way less commercial facilities compared to the tourist destination Istanbul and others cities.

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Tourism growth can be captured and measured by amenities and facilities. Demand generate the market supply.

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